While today’s West Coast winemakers see the beauty of the new, they understand better than ever the context in which they work, whether it’s Oregon’s 50-year history or a California wine legacy that predates statehood. They are considering not just the easy but the edge of the possible, just as previous generations did when they looked west. But they balance that with a long view of tradition.
And they are being cheered on by a new generation of wine lovers who view wine not with fear but with intrigue and wonder. These emerging drinkers buy out of curiosity rather than habit. They thrill over the increasingly diverse world of wine out there to drink.